Gain Clarity in Your Business

The Entrepreneurial Start-Up101 E-Book

Learn how to write a simple, clear business plan that clearly presents your purpose, direction and goals. This E-Book includes a simple "fill in the blank" format with tips and directions along the way from Entrepreneur Coach, Robbin McCullen.


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What You Will Learn

You will learn to Verify your vision, Mark your mission by declaring your beliefs, values and skills that you have to be successful at your business. Use the Business Model Canvas template to build your plan – it’s included FREE.

What's In The E-Book?

The 7 steps that millionaire Robbin McCullen used to build her business, steps like Creating Your Customer, Stating Your Summary and Setting Your Targets.

Who Is The E-Book For?

Entrepreneurs with vision,
passion and a need for clarity
on how to build the business of their dreams with actionable steps.

"I really like the Entrepreneurial Start-Up 101 E-Book. It makes creating a business plan not feel as overwhelming. This plan makes me feel like I can actually come up with a decent plan for Solidus. I really love your motto of “You don’t have to be an expert writer to do this! You don’t have to have an eye for perfection in grammar, tone or spelling. Simply tell your story like it is.
Be Real. Be Authentic. Be You"

Heather Wyatt
Heather Wyatt, Solidus Bookkeeping and Consulting

This Value-Packed Blueprint

is designed especially to give YOU momentum and catapult YOU towards being an absolute powerhouse in your business venture.

Feel Empowered

Simply tell your story like it is. Be real. Be authentic. Think outside of the box!

Be Adventurous and Edgy!

Have determination, imagination, & unshakeable belief in your dream.


 You have no clue where to begin.

 You don’t want to waste more time, effort, and money.

 You want to avoid unnecessary bumps and bruises.

 You want to understand daily challenges.

 You want to clarify your dreams.

 You want to inspire others with your vision.

 You want to create the income you deserve.

 You want to target short-term and long-term goals

 You want to develop active steps.

 You want to set yourself apart from your competitors.

 You want to clearly see the risks.

 You want to discover your ideal customers.

 You want to specify your client’s needs.

In this E-book, you will learn how to:

  • Verify the Vision by determining who will help you build your business and how.
  • Mark Your Mission by declaring what beliefs, values, and skills you have to run your business.
  • Set Your Targets by identifying how you will grow your business.
  • Create your Customer by deciding who you will provide help to.
  • Identify your Customer Needs by discovering why your customer needs your help.
  • Nurture your Customer Needs by providing a solution and establishing your brand.
  • State Your Summary by condensing your answers in a short statement.
  • Use the Business Model Canvas template to create a visual blueprint. 

Valued at $197.00

* Your Price Only$19.97 *

"This book has been an absolute inspiration, having my own Virtual Assistant business I have been struggling with who my target audience is, what I have to offer, and everything in between. This E-Book helped me bring back the vision I have formed for my business in a few easy steps. Whether you are just starting out, re-branding, or just looking to get your vision back I would highly recommend this book to assist you writing your business plan."

Kailey Miller
Virtual Assistant,

You Will Be Getting 23 Pages including:

  • 7 Fillable and Downloadable Modules with exercises and graphics
  • Business Model Canvas template
  • 30-minute one- on-one business coaching session with Robbin McCullen
  • Access to a Private FaceBook Group with other successful, like-minded entrepreneurs and frequent Q & A with Robbin McCullen
  • Personalized Cover page template for your Business Plan
  • Additional tips, resources, and links
  • Invitations to podcasts and webinars by Robbin McCullen

Get The Entrepreneurial Start-Up 101 E-Book


Robbin McCullen * Your Venture Coach and Biggest Fan!

Robbin started, grew, and sold a multi-million dollar business in a man’s world of construction, While working with her husband, raising children, working remotely, volunteering, managing a household and Overseeing more than 40 employees and subcontractors. She negotiated, sold, and retired from that business! Using the same strategies in operating my multimillion dollar business, she teaches new and existing entrepreneurs, and individuals going through career changes, how to turn
Confusion Into Clarity and Dreams Into Done!

Robbin attributes her business savvy to her dad, Hershell Porter. He left an amazing legacy that she reflects on daily. Through his spirited example, Robbin learned that excellence, morals, and a rock solid work ethic create positive outcomes. Just like dad, she loves to learn, take risks, and inspire others.

After overseeing 25 years of daily operations of her Certified Woman-Owned Business, Robbin knows what it takes to turn a dream into done!

With her husband, Jimmy, Metro Woodcrafter, Inc. was created with pure determination and drive. Together they organized, promoted, and maintained a business that ultimately earned them their financial freedom.

"It was time for me to re-brand and look at my business model as I had progressed in my business and developed new skills and services to better help my clients. Having Robbin’s Entrepreneurial Start-Up 101 E-Book has given me the tools to really look at my business, dream big, and have a vision for the success I want to achieve. Thanks Robbin for this easy to work with format and your business coaching to help me think bigger!!"

Lisa Barnett
Owner Barnett Websites: Inspired Marketing

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